Chasing the Elusive New Transit Rider, Missing the Bus?

New ridership is the holy grail of many a transit planner. It’s a demographic with strong allure — catch a newbie and you potentially remove a car from congested streets, give the environment a boost and, of course, increase revenue.
While there are many compelling reasons for chasing new transit customers — not to mention federal [...]

Source: http://streetsblog.net/2011/04/28/chasing-the-illusive-new-transit-rider-missing-the-bus/

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